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What's the job outlook for Digital Marketers?

The Bureau of Labor and Statistics projects Digital Marketing job growth to be above average with 10% growth over the next ten years, faster than the average for most occupations. So, why is the Digital Marketing field experiencing high growth? It’s an agile and cost-effective method for connecting with consumers. Businesses increasingly rely on Digital Marketing to grow their revenue streams by tapping into demand for relevant products and services.

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Who is the ideal candidate for this program?

This course is ideal for professionals looking to build job-critical digital marketing and AI skills—whether you’re advancing in your current role, changing careers, or growing a business. Our students come from a wide range of backgrounds, including marketing, product, design, entrepreneurship, education, customer service, and military service. No prior digital marketing experience is required—just curiosity and the drive to learn.

‍This course is perfect for:

Experienced professionals pursuing a promotion or broader responsibilities and looking to update their digital and AI skill set to stay competitive
Career pivoters or returners transitioning into marketing or re-entering the workforce after time away
Recent grads and college students looking to build job-ready skills and complement their area of study with in-demand professional certifications
Entrepreneurs and side-hustlers seeking to grow their business faster using high-impact digital marketing and AI tools
Non-marketers in adjacent roles (e.g., product, sales, operations) who want to better collaborate on marketing initiatives and leverage AI to elevate communications and impact

Have additional questions? Email us at support@ziplines.com and someone from our enrollment team will get back to you.

Is career support available?

Yes. We have a Career Hub with on-demand career modules, resources, and workshops dedicated to helping you meet your career goals.

Is job placement included?

We do not offer job placement as part of our career support. However, we do provide you with the tools to be successful in your job search.

What types of roles can you get after the course?

‍This program will prepare graduates for roles similar to:

Marketing Manager
Marketing Specialist
Marketing Associate
Digital Marketing Manager
Digital Strategist
And more…

Will I have a completed portfolio at the end of the course?

The course and the Playbook projects will provide you with content to create a portfolio, but you are responsible for creating a portfolio on the platform of your choice.

How many hours a week should I expect to spend on the program?

Delivered fully online, you should expect to spend six to eight hours per week engaging with interactive, on-demand content created by industry experts, including hands-on activities and strategic playbook assignments.

Additionally, you can attend two-hour live group sessions to collaborate with peers and instructors. These optional live sessions are led by industry experts who follow evolving digital marketing tools, techniques, and processes and bring that information into classroom discussions. Please note that you may need additional time to prepare for and complete the certification exams.

Will I earn a certificate?

Yes, you will earn a university-issued certificate of completion that verifies knowledge and hands-on experience in Digital Marketing, as well as the following industry certificates:

Google Ads Search Certification
Google Analytics Certification
HubSpot Email Marketing Certification

This prestigious credential will enhance your resume, making you more attractive to potential employers. It can also be showcased on LinkedIn to highlight your proficiency in digital marketing technologies, setting you apart in a competitive job market. Earning this certificate of completion demonstrates your commitment to continuous learning and professional growth, significantly boosting your career advancement opportunities.

What do I need to do to pass the course?

In order to receive a certificate of completion, learners must complete 100% of online coursework, achieve 70% or better on each module assessment, submit all Strategic Digital Marketing Playbooks, and pass the identified certifications and qualifications (Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification).

Will I receive credit for this course?

No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education, so check with your human resources department to determine your eligibility.

What payment options are offered?

There are multiple payment options for this course. The first way is to pay upfront, online. This option also provides the largest savings.

We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.

Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.

View our reimbursement guide.

What is your cancellation and refund policy?

We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.

Where does the program take place?

Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online Learner Dashboard can be accessed from anywhere with an internet connection on a computer.

Who is Ziplines Education?

Ziplines Education is a market-driven education company based in Silicon Valley, CA. University of New Mexico Continuing Education collaborates with Ziplines Education to offer innovative and highly rated certificate courses that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.

Is this program eligible for University of New Mexico Tuition Remission?

This course is Tuition Remission eligible under Professional Development for UNM Staff, Faculty, and Retirees.

To register using tuition remission, download and complete UNM's Tuition Remission form. Once complete, email the form to CERegistration@unm.edu. (Please be sure to include your preferred cohort start date, course number, and program cost of $2,500).

NOTE: Tuition Remission pricing is $2,500 until June 30, 2027, and is not eligible for the discounted price or payment plans.

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